KJUS – sportswear development partner

Imagine sportswear that let you focus fully on the experience and exhilaration. This is the vision of KJUS, our sportswear development partner and first to market HYDRO_BOT in ski.

Lasse Kjus (born 14 January 1971) is a former World Cup alpine ski racer from Norway. He won the overall World Cup title twice, an Olympic gold medal, and several World Championships. In 2000, Lasse Kjus teamed up with Swiss entrepreneur Didi Serena. They founded KJUS and shook up the market with extremely stretchable high-tech ski- and later golfwear, setting new standards of performance along the way. Today, KJUS is the world’s finest sportswear brand. It stands for apparel made of innovative, high-performance material with a distinctive, clean design.

The award-winning Ski, Active Lifestyle and Golf collections are developed by passionate sports experts and tested by professional athletes like Didier Cuche. Nico Serena, CEO, says:

“Our products are designed to enable sports people to fully focus on the experience. Driven by our enthusiasm for sports and an uncompromising vision, KJUS continues to push further, innovating with every seam, fabric and detail. We are shaping the future of sportswear and excited to enhance our products with HYDRO_BOT.”